digital advertising
AI & Automation
ChatGPT Ads Hit $100M in 6 Weeks: OpenAI’s $100B Advertising Bet
OpenAI's ChatGPT ad pilot hit $100M annualized revenue in 6 weeks with 600+ advertisers. Internal projections target $2.5B in 2026 and $100B by 2030.
Digital Economy
The Cookieless Future Is Here: First-Party Data Strategies That Actually Work
The deadline that advertisers spent years dreading has arrived. Google completed the deprecation of third-party cookies in Chrome for the vast majority of users by early 2025, joining Safari and Firefox, which killed cross-site tracking years earlier.
Digital Economy
AI Search Kills the Click: How Google and Meta Are Reinventing Their Ad Models
For thirty years, a simple transaction has underwritten the internet economy: someone types a question into a search box, gets a list of links, and clicks one. Advertisers bid for prime placement in those results.
Digital Economy
Digital Advertising: Algeria’s Market Is Growing – But Brands Still Buy TV
Algeria's digital advertising market crossed an estimated US$270.5 million in 2024, according to Statista market forecasts — a figure that represents genuine expansion but also reveals the scale of what remains on the table. With 36 million internet users, 25 million Facebook
